Sponsors inside the game world, not pop-ups in front of it.
InBlend connects web3 game studios with crypto and tech brands for native placements inside 3D worlds: from subtle ambient marks to high-visibility hero spots. No intrusive ads, no pay-to-win. Studios keep control.
Concept images generated with AI. Brand names are placeholders.
One placement, any world
Pick a world, then switch between Ambient (small marks that blend into the scene, the easy start), Hero (one big, high-visibility spot) and Quest (a brand-themed mission players can play). Same idea, different intensity.
Shown here: shootersShooters are the most widespread 3D genre, so most examples here have weapons. InBlend is not limited to them: any game with 3D spaces can carry native placements. See other genres.
Concept images generated with AI to illustrate placements. Brand names are placeholders, not real partnerships.
In this image
- Poster on a freestanding notice board
- Stenciled shipping mark on the wagon crates
Why it works
Muted, period-style marks that blend into the street. Good for brands that want immersion over volume.
Not only shooters
The same idea works wherever a game has 3D spaces. We show shooters because they are the most common genre, not because it is a limit. Here is where placements could go in other kinds of games.
Farming and life sims
Feed sacks, market stalls, barn signs, tractor and cart decals.
Racing
Track-side boards, bridges, pit walls, car liveries.
Sports
Stadium boards, scoreboards, tunnel banners, kit details.
Open world and RPG
Shop signs, banners, notice boards, wagons and ships.
City builders and sims
Billboards, shopfronts, buses and bus stops, public screens.
Metaverse and social worlds
Virtual stores, plazas, event stages, portals.
We have not built visual examples for these genres yet. Tell us about your game and we show you what fits.
Packages
Studios choose which spots they want to offer. Sponsors choose how loud they want to be. No prices yet: we set them with the first pilot studios.
Ambient
Small, world-native marks: stencils, signs, decals, labels. Easiest for the studio, since it is mostly a texture swap.
See Ambient examplesHero
One big, high-visibility spot plus a secondary one: banner, billboard, hologram or LED cube, in a color that stands out.
See Hero examplesQuest
A brand-themed mission: the ad names the task, players hunt small targets, every hit pays out XP. Optional for players, built by the studio.
See Quest exampleEvent
A sponsored tournament or season event with in-arena branding.
On requestFor studios
An extra revenue stream without changing how your game feels.
No upfront cost. You decide where placements go and approve every one. We only earn a commission of 12% on deals we bring in. If no sponsor signs, you pay nothing. A good start is Ambient: it usually needs little more than swapping a texture.
For brands
Visibility where players actually spend their time.
We are building a curated list of web3 game worlds with clear placement spaces. Get in touch to hear which worlds fit your audience and to get early access.
How a deal works
Our planned process. We are early, so details are agreed in writing with both sides for every deal.
The studio shares where placements are possible and what is allowed.
We find a fitting sponsor and agree format, duration and price in writing.
The sponsor’s payment is secured upfront through a neutral payment service (crypto or fiat, agreed per deal), so the money is there before anything goes live.
The studio puts the placement in the game for the agreed period.
Once everything ran as agreed, the studio is paid and the sponsor gets a short report. Our commission comes out of the payout.
About InBlend
InBlend is a young, founder-led startup. We are currently talking to our first pilot studios and keep the process deliberately simple and transparent.
Founded by Gregor Lindner. You can find him on LinkedIn.
Get in touch
Studio or brand: send us a message and we reply personally. We never ask studios for payment, wallet connections or private keys.
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